The early days
Customer Relationship Auditing was founded in 2000 by Douglas MacGregor (WITS-MBA) We saw the need for a responsive engaging methodology, that could systematically look at our clients’ most important customers. The Strategy was to discover unbiased insights and uncover the true needs of the customer, simultaneously measuring how well our client met those needs, or not.
We created an in-depth face to face interview process. Initially we only conducted surveys, as we wanted to be impartial with no hidden agenda. It was apparent that our clients needed more. Most companies did not have the time or resources to implement the necessary changes we identified in our surveys, often diluting the real value.
Evolving to Customer Experience and Customer Journey Mapping
To remain on trend, we evolved our offering. CRM evolved into Customer Experience Management, a discipline with a strong foundation and methodology integrity. Customer Experience Management (CX or CEM as it is often abbreviated to) is driven by the customer. It cannot start without understanding the customer and the customers’ pain points. This complemented our thought process and methodology. The offering evolved into a holistic offering allowing us to obtain sufficient knowledge during our engagement process enabling us to map out their journey (Customer Journey Mapping or CJM) and provide our clients with a solution delivering specific detail of pain points to improve upon, thus having the ability to improve the CEM immediately and retain the customer.
Our offering covers the strategy, the research, the journey mapping, and the implementation of a solution for our clients.
Short term and long term longitudinal studies indicate that companies who embraced Customer Experience Management were rewarded with increased customer loyalty, increased revenue, and decreased costs to serve customers!
- Value for money
- Quality products and outputs
- Maturity and professionalism
- Company reputation
- Accurate and meaningful information
- Information insights