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CRA - Customer Relationship AuditingCustomer Relationship Auditing

“If you don’t look after your customers your competitors will.”We help companies understand their customers’ concerns and implement actionable solutions.


Good Customer Experience Management Is Key to Increase Revenue, Reduce Costs, and Increase Profits

Customer Relationship Auditing. Experts at Customer experience management Customer experience management (CEM)  is pivotal to your company’s revenue and growth. If your customers have a bad experience with you they will not come back and badmouth you but give them a good experience and they will come back with their friends. We will help you understand your customers and help fix what they do not like about you to increase your happy customers.

Happy customers are loyal, cutting out your competitors and singing your praises. They spend up to 60% more with you, give you 25% more positive reviews in social media, and increase your referral business by 250%. They do not complain making your staff happy (increased staff retention) and reducing your costs to service them.

Unhappy customers clog your call centre and pester account managers with complaints increasing your service costs and reducing your efficiency. Your staff turnover will increase as nobody likes constantly dealing with angry customers. Unhappy customers will bad mouth you driving up your customer acquisition costs. How do you ensure happy customers? By measuring and manage your customer experiences. We may be based in Johannesburg but our reach is throughout South Africa.

At Customer Relationship Auditing we specialise in:


A satisfied customers is good news:

  • 72% of consumers will share a positive experience with 6 or more people
  • 86% of consumers are willing to pay more for an upgraded experience
  • 10-15% increase in revenue from happy customers
  • 15-20% reduction in costs to service customers


Consider the implications of bad service:

  • 1 out of 26 unhappy customers complain
  • 91% of unhappy customers who are non-complainers simply leave.
  • 67% of consumers cite bad experiences as reason for churn.
  • 66% of consumers who switched brands did so because of poor service
  • 85% of customer churn due to poor service was preventable.

Contact us to find out how we can help you maximise your bottom line through maximising customer experiences.

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